Thinking about creating/developing for the "web outside"? Take a look at Bill Gerba's words of wisdom on the Digital Signage Insider blog

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Thinking about creating/developing for the "web outside"? Take a look at Bill Gerba's words of wisdom on the Digital Signage Insider blog Posted: 26 Mar 2011 09:35 AM PDT In this article, Bill Gerba, of WireSpring, discusses his approach to testing digital signage content.  The article is one in an on-going series of articles: Testing Digital Signage Content: The Need for a New Approach Bill Gerba, Digital Signage Insider, 3/24/11 From what I've seen regarding the digital signage and displays when I'm out and about,  there is a need for folks in this industry to heed Bill Gerba's advice!   FYI: I've embedded a slide show at the end of the post that includes over 200 shots of digital signage and related "DOOH". RELATED Digital Signage Screen Placement:  Targeting the Attention Zone  Bill Gerba, Digital Signage Insider, 12/17/09 Digital Signage Screen Placement: Understanding Store Layout Digital Signage Screen Placement: Angle, Height and Text Size Digital Signage Screen Placement: Modeling Consumer Behavior Making great digital signage content: Composing shots and scenes Bill Gerba, Digital Signage Insider, 5/15/08 Lots of "DOOH" http://interactivemultimediatechnology.blogspot.com

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