Tech Product Placement & Embedded Advertising: Cisco Telepresence, Surface, Kinect, Windows 7 Phone, Apple, Apple iAd - Videos, Links - plus legal & ethical concerns |
| Posted: 28 Nov 2010 09:54 PM PST I was watching a DVR'd episode of NCIS tonight with my husband and noticed Cisco Telepresence video conferencing system was a player in the story line, as well as a Cisco Cius touch-screen tablet. It seems that on TV, laptops, desktops, and old-fashioned cell phones are history. "Emerging" technologies are woven into the story lines of more television episodes, including CSI, NCIS, Bones, Grey's Anatomy, and others. The original intention of this post was to discuss the concept of emerging technologies and product placement/embedded advertising on television programs and movies, and share a few interesting examples related to his topic. I quickly realized that there is much more to this story. Why? More people access video and interactive multimedia content when they are on-the-go using laptops, smart phones, iPads, and similar tablets. New televisions, such as Sony Internet TV, are internet-enabled, and many people already access the web content on their televisions through devices such as game consoles or Apple TV. It is a marketer's dream. Unfortunately, we might not be ways to "opt-out" of all of the indirect (and direct) advertising that will come our way as we access video and related content across multiple platforms. It won't be as easy as blocking pop-up ads or fast-forwarding the DVR! Below are some examples of ways some emerging technologies are "placed" in television/film, grouped by company. In the "Apple" section, I've included video of Steve Jobs introducing iAds. Near the end of this post, I've included links that relate to ethical legal and ethical issues regarding product placement and embedded advertising. Food for thought. I'm still digesting what I've found! Cisco The following links about CISCO's product placement are from CISCO on TV and in the Movies: Cisco TelePresence and Video Phone on NCIS (links to video clips) Cisco TelePresence Conferencing on 30 Rock Cisco Telepresence on CSI: NY MICROSOFT Microsoft Surface on Grey's Anatomy Kinect on Chuck Kinect on Entourage Kinect is a New Advertising Platform for Microsoft David Erickson, e-StrategyBlog 11/22/10 WINDOWS 7 PHONE Windows 7 Phone Product Placement on Bones APPLE iPad Gets Half Hour of Product Placement on Modern Family Apple iAD Mobile advertising that delivers interaction and emotion, 1 billion ad impressions a day, within your app. Apple's iAD isn't really product placement. It is about embedded ads in your mobile devices. "Who wants to get yanked out of their ad?"-Steve Jobs "iAd is a breakthrough mobile advertising platform from Apple. With it, apps can feature rich media ads that combine the emotion of TV with the interactivity of the web. For developers, it means a new, easy-to-implement source of revenue. For advertisers, it creates a new media outlet that offers consumers highly targeted information." -Apple iAd for Brands iAd for Developers HP TouchSmart Annalyn Censky, CNN Money, 5/28/10New Black Eyed Peas Video...or is it an AD for HP? Duncan Riley, The Inquisitr, 4/19/10 RELATED Ben Shaw, BBH, 7/16/10 Engaget's ScreenGrabs Posts BrandCameo-Films Brand Cameo-Brands On this website, you can search for product placement by brand, by film, and by year. 3D Technology: The End of Product Placement As We Know It? Dan Nosowitz, Fast Company 3/5/10 Discusses the technical difficulties of embedding products in 3D movies. Legal and Ethical Issues As I searched for more information about product placement and embedded advertising, I came across a few posts/websites that suggests that in some circles, this is a hot/controversial topic: Paul A. Cicelski, Common Law Center 9/2/10 Joseph Lewczak and Ann DiGiovanni, WLF Legal Backgrounder, 4/9/10 FIT Media FAQs (FIT= Fairness and Integrity in Telecommunications Media) "FIT Media is a non-partisan coalition of health, media and child advocacy organizations and professionals supporting transparency and child protection in embedded TV advertising." This is an interesting website - FIT Media covers topics such as "Advernews", "Embedded Propoganda", "Deceptive Advertising", and ways that embedded advertising might be harmful. Giselle Tsirulnik, Mobile Marketer, 7/22/10 What is Apple's New Privacy Policy? "Amidst all the glitz of releasing a new mobile operating system and iPhone, Apple quietly updated their privacy policy. Why?" Michael Kassner, Tech Republic, 6/28/10 FYI: If you have an iPhone running iOS 4 and wish to opt-out of iAD, you can do so at http://oo.apple.com COMMENT Xerox's new technology enables the alteration of content within a video or television program, based on specific information about the viewer/user: Xerox Brings Behavioral Targeting To Television (Interesting use of technology) Go Rumors, 1/13/10 Xerox Patent Filing Make Product Placement AddressableThe Media Buyer, 1/12/10 "The patent describes the system (via GoRumors) as having the ability to alter content within a program based on the viewer. For example, if a character on a show mentions Macy's, that content could be shown to general viewers. But that small portion of the broadcast could be "marked," and the content could be changed so that the character instead says the name of sporting goods store Modell's. That portion of the broadcast would be served to viewers who are into sports. Similarly, if the storefront was shown during the program, general audiences would see the Macy's store, while sports fans would see the Modell's store." http://interactivemultimediatechnology.blogspot.com  |
| Posted: 28 Nov 2010 09:01 AM PST This morning I received a message from Thomas Schielke, of arclighting about his recent work. Included in his message was a link to this awesome video, Media Facades: When Buildings Start To Twitter, which is a video timeline of this history of media facades. Below is a description of the video, by Thomas Scheilke: "The timeline depicts international media facades with their different artistic, social or brand messages up to interfaces like iPhone Apps or brain sensors for public participation. The movie is a shortened version of the lecture, The semiotics of media facades - When buildings start to twitter" that was presented at the Parsons The New School for Design in New York in 2010." Luminous tweets and retweets "During the day, façade structures with their windows and material combinations grant a specific building image to the public. However, after sunset electrical light is the medium for an architectural image. The light appearance sends an atmospheric signal to the citizens like hang on in front of an asleep structure, look at an inviting but static façade or enjoy a vivid architecture sharing short stories. In the last decade, media facades have become a widespread element for luminous tweets. They establish a network between the building owner and the citizens, sometimes driven by aesthetical debates, other times by commercial intentions to avoid traditional light advertisement." "The pursuit of persuasion by way of big screens gives the impression that size receives a higher relevance than content, comparable with the large amount of trivial tweets in Twitter. Various media facades appear as monumental monologues repeating a fixed animation daily. A few facades use signals from the environment and transform them into a play of light and shadow. Others emerge as urban dialogues when buildings show combined moving pictures. Some even allow people to send messages to the building to receive luminous retweets. They turn the city into a community following the dialogue and with the respective Apps may possibly even gain a following community worldwide." "The historical overview of international projects covers various lighting methods and techniques from lighting designers as ag4, Arup Lighting, blinkenlights, Fusion, LAb[au], Licht Kunst Licht, L´Observatoire International, Mader Stublic Wiermann, Okayasu Izumi, magic monkey, Matthew Tanteri, Onur Sonmez , Qosmo, realities:united, StandardVision, Urbanscreens, Uwe Belzner, Yann Kersalé and architecture like Asymptote Architecture, Frank Gehry, Jean Nouvel, O.M. Ungers, Peter Cook, Peter Marino, UN Studio, schneider + schuhmacher, Simone Giostra, WOHA architects1. Artists like Doug Aitken, Jaume Plensa, Kurt Hentschläger and Zhong Song are included in the timeline as well." -Thomas Schielke http://www.arclighting.de FYI: Thomas is one of the authors of the book "Light Perspectives: Between Culture and Technology". Lean back and relax to the music as you watch a related video by Schielke: Light Architecture: Luminous Walls Related info from Schielke's YouTube site: Luminous walls: From clerestory windows via modernist wallwashing to pixelated planes "The movie is a shortened version of the lecture that was presented at the Cornell University in the Department of Design and Environmental Analysis in Ithaca/USA (Oct. 18th 2010) and at the Columbia University in the Graduate School of Architecture, Planning and Preservation in New York (Oct. 26th 2010)." "Luminous walls belong to the essential repertoire of qualitative lighting design. With light, spaces can be defined and reinterpreted. Illuminated walls allow us to provide orientation and to perceive the form and dimension of space. Further, their glow and play of brilliants could bestow a space with an impressing scenography. The timeline reveals different lighting approaches: From backlit clerestory windows for spiritual enlightenment in the gothic period to modernist uniform wallwashing. Contemporary examples will open the view for pixelated colour changing planes based on LED technology. The movie with an overview of international projects covers lighting methods and techniques for luminous walls and their visual appearance. With a perception-orientated design perspective the designer could use vertical illuminance to create bright spaces and thereby also contribute to sustainable lighting solutions." "The overview of international projects from architects like Antonio Gaudi, Mies van der Rohe, Frank Lloyd Wright, Louis Kahn, Jean Nouvel, Peter Zumthor, Raffael Moneo, Toyo Ito, Christoph Ingenhoven and Karim Rashid or light artists as Peter Kogler and Erwin Redl covers various lighting methods and techniques for luminous walls and their visual appearance. Note: The image for 1814 needs to be reassigned to Bergisel Panorama in Innsbruck/Austria painted in 1897." RELATED Previous posts: Revisiting Urban Screens: 555 Kubik Facade Projection Video; Info about Media Facades More Urban Screens and Outdoor 3D Media Facades Urban Screens, Urban Scenes, Media Facades: Obscura Digital's Outdoor iGoogle Artist Themes Launch in NYCUOther LinksBook: Media Facades: History, Technology, and Content (M. Hank Haeusler)30+ Dazzling and Interactive Media Facades Media Facades Festival 2010 Media Architecture Institute International Urban Screens Association Urban Screens "URBAN SCREENS a project by Urban Media Research Berlin, investigates how the currently commercial use of outdoor screens and related infrastructure for digital moving images in urban space can be broadened with cultural content. We address cultural fields as digital media culture, urbanism, architecture and art. We want to network and sensitise all engaged parties for the possibilities of using the digital infrastructure for contributing to a lively urban society, binding the screens more to the communal context of the space and therefore creating local identity and engagement. The integration of the current information technologies support the development of a new integrated digital layer of the city in a complex merge of material and immaterial space that redefine the function of this growing infrastructure of digital moving images." Urban Screens Video Channel 3d Projections on Buildings: A distinctive Way of Communicating Communicating Through Architecture: Media Facades and the Digital Infrastructure The Rathous (Contains an assortment of videos and pictures) Art and Commerce Meet on Building's Interactive Media Facades Kelsey Keith, Fast Company, 10/2/2009 Cross-posted on The World Is My Interactive Interface blog. http://interactivemultimediatechnology.blogspot.com  |
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