Wrangler Bluebell Jeans Interactive Ad on my TouchSmart PC -"How-to", plus a demo of ad on iPad |
| Wrangler Bluebell Jeans Interactive Ad on my TouchSmart PC -"How-to", plus a demo of ad on iPad Posted: 26 Jul 2010 05:20 PM PDT  I just had to grab my video camera and filmed a few minutes of "play"! My video: Official video of the Wrangler Blue Bell Fall/Winter 2010 Collection I found information about the techniques used in the creation of the Blue Bell ads in the comments section of the KOKOKAKA/BluebellInvention YouTube channel: "We are going to release the new Spring/Summer 2010 website for Blue Bell next week where we using a new kind of interactivity where you can click on the model in the film and drag him around. This video shows you how it works." "We're using a technique where we synchronizing the mouse position with the character which we think creates a more intuitive way of scrubbing a video. You simply drag the character to move it. We haven't seen it done yet but please send us links if you find anything similar!" "...Everything is done with AS3. It would be possible to do even with AS1 and 2. I think it's doable in HTML5 but unsure about quality differences. Everytime you stop scrubbing we load a hires still on top of the movie, should also be possible in HTML5. Full screen could be difficult with HTML5." RELATED Download Page: Blue Bell Soundtrack, film, and images. "How To" preview of the interaction of a similar Blue Bell Jean ad: Interactive Blue Bell Jean Ad on an iPad: Interactive Timeline of Wrangler Jeans http://interactivemultimediatechnology.blogspot.com  |
| Posted: 26 Jul 2010 04:13 PM PDT Christian Zoellner blogs about "tangible interaction & new interfaces" on the TUI Blog by Form + Zweck, a design magazine. Christian is a designer and "presearcher" who lives and works in Berlin, Germany. He teaches at the University of Fine Arts, Berlin. He maintains the Christian Zoellner website. As I write this post, Christian is attending the FILE electronic arts festival, which focuses on "interactive art in public spaces, game design, and sonification". It sounds like a fantastic conference! The festival is actually a group of events: File Machinima, File Documenta, File Media Art, File Hypersonica, File Games, File Symposium, File Prix Lux, and workshops. Christian Zoellner's Links:
(I just noticed I'm on this list of links.) RELATED "This year, besides the Centro Cultural FIESP - Ruth Cardoso programme, FILE launches FILE PAI (Paulista Avenue Interactive = Interactive Public Art), a project of digital public art that will occupy several spaces at Paulista Avenue with interactive works of art. 0 - Interactive Projection, 1 - Brigadeiro subway station, 2 - Electronic sound bus, 3 - Nomadic electronic graffiti, 4 - Paraíso subway station, 5 - Fnac store, 6 - FIESP Cultural Center - Ruth Cardoso, 7 - Trianon-Masp subway station, 8 - Conjunto Nacional building, 9 - Consolação subway station, 10 - Cervantes Institute, and 11 - São Paulo Art Museum - MASP compose the FILE PAI set, which intends to highlight the significance of interactive public art in order to understand and to absorb the new social phenomena provided by technology and, thus, to constitute strategies to interconnect with those new mass behaviors." SOMEWHAT RELATED Building Music at Spark Festival 09 (opens up to a full screen video of a musical building,from Play the Magic.  http://interactivemultimediatechnology.blogspot.com  |
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