Quick Post: Google Summer of Code Announced! |
| Quick Post: Google Summer of Code Announced! Posted: 26 Jan 2011 08:10 PM PST |
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Close Encounter with Best Buy On, an example of a multi-channel approach that includes "in-store digital media" and an on-line magazine |
| Posted: 22 Jan 2011 07:53 PM PST Over the next 9 months or so, I'll be in the market for a computer, an iPad or something similar, a Kinect, and maybe a mid-size Internet-enabled HDTV. As a consequence, I turned in to a Best Buy on my way home from work Friday to see what I could find. I didn't want to spend much time at the store, since I'm the type of shopper who goes in, finds the desired item(s), and leaves. During this trip to Best Buy, my shopping habits were broken, at least temporarily. I found myself wandering around, looking at the numerous displays of all sizes located about the store. The displays distracted me from my intended mission. I spend more time in the store than I'd planned, and I left the store empty-handed. But that is OK, since I think that this strategy, in the long run, will have the power to entice me back to the store and leave knowing that I've made an informed purchase. According to Gail Chiasson in her Daily DOOH post,"Best Buy's New In-Store Network", Best Buy established an internal advertising and editorial team in 2009, and officially launched a multichannel network called Best Buy On, which extends the in-store network of displays, to the online magazine, also called Best Buy On . Best Buy On focuses on different theme each month. This month's theme featured all of the cool things that were unveiled at the recent Consumer Electronics Show. The bottom line is that customers are provided with with enhanced information about various products in each department, and can access additional information on-line. In turn, this might lead to better sales and happier repeat customers in the long run. There is room for improvement. It would be nice if the in-store network of displays was less disjointed. I was puzzled by the somewhat inconvenience placement of some of the displays. The content running on the screens also could be better focused on the needs of the customers in specific departments, including the needs of customers from all age groups. For example, my 80-year-old mother needs a new laptop and would also like to find an eReader that is suitable for someone her age. I'm not sure what she'd make of the displays that run animated comments about products from Facebook fans! Although there is room for improvement, the Best Buy On approach is a start. I would like to see more touch-enabled displays as part the in-store network, given the fact that Best Buy sells touch-screen gadgets, tablets, and all-in-one PCs. They also need to get the Kinect demo up and running! RELATED Below is a slideshow of the pictures I snapped as I wandered about Best Buy: FAR OUT 1/9/11 (Best Buy On video about products at CES) What is Best Buy On? (Description of on-line magazine) Best Buy Addresses High-Tech Obsolescence Shirley Brady, Brand Channel, 1/18/11 Buy Back Program from Best Buy Helps "Future-Proof" Today's CE Purchases Jeremy Baier, Best Buy, 1/10/11 "Best Buy CEO Brian Dunn describes the consumer electronics retailer's just-launched Buy Back program as "a game-changer." The goal: to help customers embrace new technology with greater confidence." http://interactivemultimediatechnology.blogspot.com   |
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MIT MediaLab's DepthJS: Now your web page can interact with the Microsoft Kinect using Javascript (Link to code, more) |
| Posted: 21 Jan 2011 04:31 PM PST MIT Media Lab's DepthJS website Info from the DepthJS website: "Navigating the web is only one application of the framework we built - that is, we envision all sorts of applications that run in the browser, from games to specific utilities for specific sites. The great part is that now web developers who specialize in Javascript can work with the Kinect without having to learn any special languages or code. We believe this will allow a new set of interactions beyond what we first developed." DepthJS is open source under the AGPL license. Code: https://github.com/doug/depthjs RELATED Gestures that your TV Will Understand (Features information about PrimeSense) Tom Simonite, MIT Technology Review, 1/21/11 Hackers Take the Kinect to New Levels Timothy Carmody, MIT Technology Review 12/2/10 Microsoft Kinect: How the device can respond to your voice and gestures Erica Naone, MIT Technology Review, January/February 2011 Comment: I went to Best Buy today and almost bought a Kinect. Unfortunately, the demo hadn't come in yet, so I decided to wait until I could give it a try. I'm curious to experiment with what it can do. http://interactivemultimediatechnology.blogspot.com   |
| Quick Link: Bill Gerba's Updated Graphic of the Digital Signage Ecosystem, 2011 Posted: 21 Jan 2011 03:36 PM PST This might interest readers who are interested in digital signage and DOOH (Digital Out-of Home): Bill Gerba is the author of Wirespring's Digital Signage Insider blog and his articles are worth taking the time to read. I especially like the way he's conceptualized the world of digital signage. He includes a graphic from 2008 and rolls out an updated version that shows how things have changed in the industry over the past few years. Visualizing How to Add Value to the Digital Signage Ecosystem Bill Gerba, The Digital Insider, 1/21/11 As I read Bill's post, it occurred to me that the changes represented in the 2011 graphic are similar to those occurring in other technology-related areas. Things are changing rapidly and it is not always easy to conceptualize things on the fly. It is helpful to understand complexity through an ecosystems model, in my opinion. http://interactivemultimediatechnology.blogspot.com   |
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"Hi, Google. My name is Johnny" Johnny Chung Lee leaves Microsoft. (I still wish I could be Johnny Chung Lee for a day.) |
| Posted: 18 Jan 2011 03:30 PM PST "Hi, Google. My name is Johnny" Johnny Chung Lee announced on his Procrastineering blog that he's accepted a position at Google as a "Rapid Evaluator". I'm not sure what he will be doing in this position, but his title is intriguing! Here are some of my previous posts devoted to the work of Johnny Chung Lee: I wish I could be Johnny Chung Lee for a Day! Tracking fingers with the Wii Remote Video Clips of Projects Inspired by Johnny Chung Lee More about Project Natal: Richochet - Great Gaming for Fitness, Johnnie Chung Lee's Contribution I STILL wish I could be Johnny Chung Lee for a day! RELATED Microsoft Kinect Developer Johnny Chung Lee Jumps Ships and Lands at Google Leena Rao, TechCrunch, 1/18/11 What Microsoft Kinect Defection to Google Means Rich Tehrani, TMCnet Blog 1/18/11 Microsoft Loses a Top Kinect Researcher to Google Tricia Duryee,Yahoo! Finance, 1/18/11 http://interactivemultimediatechnology.blogspot.com   |
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Social Sound Waving: Sound Cloud |
| Social Sound Waving: Sound Cloud Posted: 17 Jan 2011 09:08 AM PST One of my Facebook friends recently shared a link to the SoundCloud website, a site that is new to me. I was pleasantly surprised to learn about it! "SoundCloud is a platform that puts your sound at the heart of communities, websites and even apps. Watch conversations, connections and social experiences happen, with your sound as the spark." -SoundCloud Here is the screenshot and the link:  Jurassic Park Theme (1000% Slower) Yet another rabbit hole for me to follow in the future! http://interactivemultimediatechnology.blogspot.com   |
| Posted: 17 Jan 2011 05:42 AM PST Reasons why we need effective, efficient methods information and data visualization: In New Military, Data Overload Can Be Deadly Thom Shanker, Matt Richtel, New York Times, 1/16/11 Thom Shanker, Matt Richtel, New York Times, via the Charlotte Observer 1/17/11 http://interactivemultimediatechnology.blogspot.com   |
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